SmithGroup: Design Digest
Design Digest is SmithGroup’s publication sharing thought leadership, insights, and approaches to the issues driving design and shaping our future.
The visual identity needed to make a bold statement on its own while still fitting squarely within SmithGroup’s brand. Recurring elements—including the blocky “D” mark, strong typography, and the masthead—anchor the system, while each volume gets a distinctive look with a custom collage. The collage is assembled from imagery that is featured in each digest. They are striking individually, and as a group they create a design language that speaks to creativity, craft, and thinking outside of the box.
Design Digest is SmithGroup’s publication sharing thought leadership, insights, and approaches to the issues driving design and shaping our future.
The visual identity needed to make a bold statement on its own while still fitting squarely within SmithGroup’s brand. Recurring elements—including the blocky “D” mark, strong typography, and the masthead—anchor the system, while each volume gets a distinctive look with a custom collage. The collage is assembled from imagery that is featured in each digest. They are striking individually, and as a group they create a design language that speaks to creativity, craft, and thinking outside of the box.
Brand Identity
Layout
Social
Layout
Social
SmithGroup: Illustrations
Work completed at SmithGroup, an integrated design firm in the A&E industry, to develop the firm’s branded illustration style.
Work completed at SmithGroup, an integrated design firm in the A&E industry, to develop the firm’s branded illustration style.
Illustration
August Brewing Co
Conceptual project exploring a packaging system for a brewing company. The simple, smart illustrations are featured prominently on the label and play off of each beer’s name.
Conceptual project exploring a packaging system for a brewing company. The simple, smart illustrations are featured prominently on the label and play off of each beer’s name.
Illustration
Packaging
Packaging
Nigeria Bobsled Team Portrait
Digital illustration of the Nigeria bobsled team completed during the 2018 Winter Olympics. From left to right: Akuoma Omeoga, Ngozi Onwumere, and Seun Adigun; they were the first bobsled team from Africa to go to the Olympics. The orange line traces the luge track they raced down in PyeongChang.
This illustration was featured in the 2019 Society of Illustrators Student Competition Show.
Digital illustration of the Nigeria bobsled team completed during the 2018 Winter Olympics. From left to right: Akuoma Omeoga, Ngozi Onwumere, and Seun Adigun; they were the first bobsled team from Africa to go to the Olympics. The orange line traces the luge track they raced down in PyeongChang.
This illustration was featured in the 2019 Society of Illustrators Student Competition Show.
Illustration
Not affiliated with Under Armour. Student work for educational purposes only.
Kelly’s
A beloved neighborhood bar in Pittsburgh, with an iconic neon sign.
This illustration was featured in AIGA Pittsburgh’s PGH365 Design show in 2018.
A beloved neighborhood bar in Pittsburgh, with an iconic neon sign.
This illustration was featured in AIGA Pittsburgh’s PGH365 Design show in 2018.
Illustration
