SmithGroup: Design Digest
Design Digest is SmithGroup’s publication sharing thought leadership, insights, and approaches to the issues driving design and shaping our future.
The visual identity needed to make a bold statement on its own while still fitting squarely within SmithGroup’s brand. Recurring elements—including the blocky “D” mark, strong typography, and the masthead—anchor the system, while each volume gets a distinctive look with a custom collage. The collage is assembled from imagery that is featured in each digest. They are striking individually, and as a group they create a design language that speaks to creativity, craft, and thinking outside of the box.
Design Digest is SmithGroup’s publication sharing thought leadership, insights, and approaches to the issues driving design and shaping our future.
The visual identity needed to make a bold statement on its own while still fitting squarely within SmithGroup’s brand. Recurring elements—including the blocky “D” mark, strong typography, and the masthead—anchor the system, while each volume gets a distinctive look with a custom collage. The collage is assembled from imagery that is featured in each digest. They are striking individually, and as a group they create a design language that speaks to creativity, craft, and thinking outside of the box.
Brand Identity
Layout
Social
Layout
Social
